Join furball waitlist

AI-Powered Data Quality for HubSpot

furball is a suite of data management tools designed for HubSpot users, enabling businesses to maintain clean, structured, and reliable CRM data. furball helps companies improve operational efficiency and unlock automation across marketing, sales, and service processes, automating deduplication, standardisation, and data optimisation.

Be among the first to access:

  • AI Experts for HubSpot – Customisable AI-trained HubSpot assistants tailored to specific business processes in your portal.

  • furball Data Quality Dashboard – A centralised view of data integrity issues within HubSpot.

  • furball AI Actions – Automated data standardisation tools integrated directly into HubSpot.

  • furballDedup – An AI-powered solution for detecting and merging duplicate records.
Furball Logo 1

Powering HubSpot with Data Quality

Businesses rely on accurate data to drive sales, marketing, and customer success, yet misaligned teams, duplicate records, and inconsistent formatting create inefficiencies that slow growth. As HubSpot Solutions Partners, we saw firsthand how these challenges prevented companies from making the most of their CRM. furball was built to solve this—an AI-powered suite designed to clean, standardise, and drive adoption across HubSpot platform. Our goal to eliminating silos, improving data quality, and enabling seamless automation, with furball ensures businesses can trust their data, optimise their workflows, and scale with confidence.

The numbers speak for themselves

8+
saved hours of knowledge base searching
200%
more accurate that the native HubSpot deduplication tool
10+
HubSpot customers tested in private preview

Frequently asked questions

What happens after I join the waitlist?

Once you sign up, you’ll secure early access via email to furball before its public release. We’ll keep you informed about launch updates, exclusive onboarding opportunities, and how to make the most of furball’s AI-powered data management tools.

 

Is furball only for HubSpot users?

Yes, furball is built specifically for businesses using HubSpot. Our tools integrate seamlessly with HubSpot CRM to improve data quality, automate deduplication, and streamline workflows without requiring external software or complex setups and can integrate with other software via API.

Will I need technical expertise to use furball?

No, furball is designed to be user-friendly. While technical users can take advantage of advanced automation and API capabilities, most features—like furballDedup and AI Actions—can be used directly within HubSpot with no coding required.

When will furball be available?

We are rolling out early access in phases during this year. By joining the waitlist, you’ll be among the first to try furball and provide feedback to shape its development. We’ll notify you as soon as your access is ready.

What are AI Experts, and how do they work?

AI Experts in furball are custom-trained assistants designed to support HubSpot users with different aspects of CRM data management. The RevOps Expert is built on HubSpot’s Knowledge Base & Academy to guide CRM strategy, while the DevOps Expert specialises in HubSpot API, HubL, and CMS development. More AI Experts are in development, allowing businesses to tailor AI-driven support to their specific HubSpot workflows.