Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

Furball Platform Overview

Simpler imports, healthier CRMs and a stronger data foundation

Overview

Furball helps sales, marketing and RevOps teams spend less time repairing data and more time using it. Together with Cat Media's expertise, it supports a stronger data foundation: bring information into HubSpot cleanly, understand the condition of your CRM, and improve the records and processes your business depends on.

HubSpot is part of a wider business ecosystem. A useful import, a cleaner customer record and a reliable integration should support the same model of how your organisation works.

Choose the right workspace

  • Data Ingestion Studio at imports.furball.tech prepares CSV and Excel exports, maps and validates records, and helps you deliver reviewed data to HubSpot.
  • The Furball app at app.furball.tech helps you audit existing HubSpot data, review and merge duplicate contacts and companies, inspect property definitions, and configure standardisation.

These are separate workspaces. Confirm your access and the selected portal in each; access to one does not automatically grant access to the other.

What this helps your team do

  • Bring data together. Give webinar activity, conference leads, partner conversions and business-system exports a consistent route into HubSpot.
  • Free up your teams. Use a guided import process in-house, or work with Cat Media on a fully managed import process.
  • Trust the foundation. Review data before import, investigate CRM health afterwards, and address duplication, inconsistent values and governance gaps.
  • Connect at your pace. Use file-based imports to validate records and mappings before committing to a full integration.

Why it matters

Clean, connected information supports timely follow-up, better customer experiences, reliable attribution and more useful reporting. It also gives automation and AI a stronger foundation. Import controls alone do not guarantee accurate attribution: your data model, campaign tracking and team processes still matter.

Cat Media can help with data models, associations, governance and integration design, using Furball alongside HubSpot's native capabilities. Custom integration services are distinct from features built into the Studio.

How to use it

  • Start with the Studio when data is arriving from an event, partner or another system.
  • Start with CRM Audit Summary when you need to understand an existing portal's risks and improvement opportunities.
  • Use Matching and Deduplication to review records that may already represent the same contact or company.
  • Use Data Dictionary and Standardiser guides to align property definitions and data standards with your business.

What to do next

Read Data Ingestion Studio Overview or CRM Audit Summary for the workflow that fits your immediate need. Use Furball Roadmap: From Imports to Data Orchestration to distinguish today's capabilities from planned API inputs, scheduled jobs and other developments.